Why real estate newsletters are more important than ever

Less than 20 years ago, everyone needed to contact a real estate agent to get information about a listing. Now… they go online and it’s all there. They even go to Zillow and *think* they get a home’s real price. Tomorrow? Maybe they will find a way to bypass agents altogether. So what worked back…

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My best year ever

Sometimes people ask us for examples of successful customers. Here is an email that came in this week: Hi Kyla I wanted to share my thoughts with you on my business. I am having my best year ever this year – I have been marketing my neighborhood of 250 homes for gosh, I don’t know…

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They’re hungry for direction and advice

I just came back from England, my homeland. You know… we Brits are notoriously different to read. Sometimes, it’s difficult to know what we think about anything because we’re so indirect. When a Brit says an idea is “interesting,” what he often means is that it’s the worst idea he’s ever heard. Maybe we don’t…

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How real estate agents use their newsletters

You’ve heard from me plenty about how great newsletters are. So now… how about hearing from some actual real estate agents? I’ve put together a page on my website. On it are case studies, along with some audios in which clients talk about how they use our newsletters. Take a look. You’ll get some good…

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You, the mini-celebrity

It’s a funny world we live in. For example, when Oprah or Ellen DeGeneres or a Kardashian say something, people listen – even though these stars often have nothing valuable to say on the subject. That’s the power of celebrity. Now, even though you’re not as famous as they are, you can still be a…

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And how often do they say that?

It’s confession time today. One of my secret vices is reading The Daily Mail’s website. Have you seen it yet? The editors of that British newspaper website are pretty smart – they’ve created something that is horribly addictive. All human life is there. And, frankly, a lot of it ain’t that pretty – especially the…

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Relationships in print

I live in a small town. Very small. You can’t walk down the street without running into someone you know. You can’t use the crosswalk without a friendly honk from a neighbor. And you can’t line up at the grocery store without catching up on the day’s news. Although there’s a little of the Truman…

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Your perfect match

A new craft brewer has set up in my county. Craft beers, as you probably know, are big right now. This guy has eight beers coming out – and they’re all different. An IPA, a lager, a dark ale… you get the picture. A beer for every taste. Even if you don’t drink, it’s worth…

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Motivation for a Tuesday morning

I was reading How Will You Measure Your Life by Clayton M. Christensen the other weekend. Great book. I highly recommend it. Early on in the book, Christensen talks about career choices. He makes the point that there are two things that keep you happy at work: the “hygiene” factors and the “motivation” factors. The…

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When it’s just the right message

Here’s a funny thing you will discover when you start sending newsletters: Certain articles at certain times will trigger response from a client. It will surprise you when something in your newsletter speaks so directly to someone. When you write on a variety of topics, some of those topics will resonate with certain clients or…

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When your pipeline dries up…

Life is great when business is doing well. Yes, you’re busy, but the money is coming in. All is right with the world. Until, of course, it isn’t. When business slows, sunny days turn to rain. It’s a relief that you have time to breathe, but you’re not making money either. Many business owners suffer…

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That old cucumber – and your clients

At the bottom of my fridge was a rotting cucumber. It was slowly turning into liquid. Nasty. Rotting cilantro is one thing. But a rotting prospect and customer list? Now that’s unforgiveable. But unfortunately, many businesses leave their contact database to rot away. I know…I speak with several of them every day when they realize…

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Why it’s worth adding links to your email newsletter

I’ve got a simple tip today for anyone who sends email newsletters. Here it is: Put lots of links in your email. The reason? People don’t take action unless they’re told what action to take. They won’t visit your website unless you tell them that they should visit your website. When you publish an article,…

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The newsletter that goes with you

Last week I told you about the newsletter that is inserted into egg boxes. It’s one of my favorite newsletter concepts of all time. That newsletter is what I call a “ride-along” newsletter because it comes inserted with a product. It’s a good idea because the cost of mailing printed newsletters puts some people off.…

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An eggcellent newsletter (and that’s no yoke)

First, apologies for the subject line… Back in 2009, I wrote about The Country Hen and its newsletter. You might have bought some of this company’s eggs. The box has a little newsletter in it. Now, I don’t know of any other grocery products that come with their own newsletter, so this one really stands…

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Your life, your newsletter

This time last year, I got home from a trip and found my basement flooded. Yay! Spring is here and the snow is melting! Three hours with the Shop-Vac later and it was still damp. Anyway… Why am I telling you this? Well, there are three reasons. First, telling this story illustrates a point I…

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Newsletters – and the lonely statistician

A few years ago, a friend (no, it wasn’t me) decided he needed a wife. So he went online dating. Now…this guy is a statistician, so he took the whole process very seriously. He even created a spreadsheet. And because he is a statistician, he calculated exactly how many women he would need to contact,…

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You’re more than a real estate agent

It’s not “what you sell” that matters. It’s not you as a “real estate agent” that matters. Instead…it’s all the stuff that surrounds it. Let me explain. Here at Ready to Go Newsletters, we sell newsletters. But that’s not what matters. Yesterday Mayna, our long-suffering customer support manager (I say long-suffering because she works hard…

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Quack, quack go!

Have you ever seen a duck trying to take off from a swimming pool? (Let’s not ask why the duck was there in the first place – I guess the 85 degree clear water was a better choice than a muddy pond.) The duck uses a lot of energy to get airborne. It’s first few…

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Ants, Oreos and newsletter referrals

Have you ever watched ants? They march across your countertop (if you are unlucky) carrying an Oreo crumb. And when they meet another ant, they have a quick little chat – no doubt passing on vital intelligence as to the whereabouts of the Oreos stash. These ants work in the same way that your clients…

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