9 Ways To Get and Use Testimonials

As a small business, you know how important testimonials are to your business. As a matter of fact, a 2018 study found that 54% of social media users read reviews on their preferred platform when researching new products or services. Social proof is important.  So what’s your marketing strategy for getting testimonials and how are…

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Best Practices in Finding New Real Estate Leads

One of the essential things that you must do as a real estate agent in order to find new leads is to keep in constant communication with everyone in your network. Leads very rarely just fall into our lap–very few people do a Google search for “real estate agent” and pick a name. No, they…

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Blogging 101: A Beginner’s Guide to Getting Set Up & Rolling

A blog is an awesome way for your business to share insights, helpful topics, resources, and industry updates to any site visitors. Not only that, but Google’s SEO approach has changed in recent years to favor sites that actually provide answers to questions that people are searching for in Google. This means that if your…

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7 Ways to Find More Home Buyers

You’ve got the sellers. You’ve got the house. It’s staged. The yard is perfectly manicured. The season is perfect. Now where are all the buyers? Many real estate agents, homeowners, and investors are struggling to find buyers for their house. The market isn’t in a downturn, but there is stiff competition to stand out from…

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5 Biggest Marketing Mistakes You Can Make

Picture this: You have a list of clients and prospects that you send email and print communications out to religiously, but you aren’t getting any responses. Why not? Well, make sure you aren’t making one of the mistakes we’ve outlined in this post that could be costing you responses. We all make mistakes, but when…

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3 Messaging Marketing Strategies You Can Try Today

Did you know there are now more than 1.3 billion people using Facebook Messenger every month?! There has been a shift from phone calls and more traditional forms of interaction to interacting with prospects and clients not only with text messaging, but with other messenger apps out there too. You can think of Facebook Messenger,…

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10 Ways to Grow Your Email List with Lead Magnets

A lead magnet is an incentive that attracts prospects to provide their email address or contact information in exchange for your resource. They are one of the top ways you can increase your email list. If you haven’t been using a lead magnet to capture contact information of new connections, you are missing out on…

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10 Tips for New Real Estate Agents

Are you a new real estate agent? Check out these ten tips to help you as you start your new career. As a new real estate agent, you should know the basics of real estate. From selling a home, real estate laws, neighborhoods, and being familiar with home services such as lawn care services and…

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40 Seconds of Caring Can Changes a Patient’s Health Trajectory

When Covid-19 hit North America, frontline workers were hailed as the heroes, and we all sang our praises by clapping, banging pots and ringing bells. And, all the while, we’ve neglected the essential personnel working in the background at our hospitals. Often seen as the “invisible” workers are the custodians of the hospitals. The ones…

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How to Stream a Zoom Meeting on Facebook Live

You can stream a Zoom webinar or meeting LIVE on Facebook to your Facebook timeline, a group or a page that you have admin access to. This means that your participants can join via Zoom or watch and comment on Facebook Live. So why would you use Zoom and not just use the Facebook Live…

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Finding Real Estate Leads During the COVID 19 Pandemic

Having killed more than 400,000 people worldwide, and 110,000 in the United States alone, COVID-19 is a once-in-a-lifetime event that is reshaping the way nearly every industry is doing business, and real estate is no exception. During the lockdown many open houses were simply cancelled, and the market stalled for a time as no one…

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Shocking Statistics about Marketing During COVID-19

When COVID-19 swept through our world, it disrupted everything from the way business is conducted to the way we go grocery shopping. And this also rings true for marketing. Old marketing tactics may not be your best bet as consumers are craving loyalty and trust. These are two words that any marketing campaign must evoke…

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It’s Tempting, But Don’t Do It

Has buying an email list to quickly grow your number of contacts ever crossed your mind? This can happen when someone is desperate to grow their business quicker. While it may seem like a good solution, we’re covering reasons why purchasing a list is going to harm your reputation, not only with contacts, but also…

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How a Devoted 15-Year-Old Inspired Others to Care for their Seniors

When COVID-19 swept through the country and left everyone grappling with the new normal, many forgot about the most vulnerable members of our society – our beloved elders. This wasn’t the case for 15-year-old Hita Gupta. She took it upon herself to organize goodie bags filled with puzzles, adult coloring books, and colored pencils to…

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Social Media Usage Skyrockets

With over 3 billion regular social media users prior to the pandemic, there have been significant increases in daily screen time since it began. A study of 25,000 consumers across 30 markets showed engagement increasing 61% over normal usage rates. Messaging across Facebook, Instagram and WhatsApp has increased 50% in countries hardest hit by the…

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Why Would You Want to Host an Online Event?

Without us having a definitive end in sight for when we can gather together again and connect on a more face-to-face basis, there are virtual, online gathering options that you can begin to adopt so that you can deliver your message to your contacts and continue to build relationships and loyalty outside of phone calls,…

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Working from Home Myths & Ways to Overcome WFH Challenges

At this point, we have all become experts at social distancing, and working remotely from home has become a new normal until further notice. However, it is not business as usual. The majority of people have been thrust rapidly into an online life and are having trouble navigating how to manage the change, how to…

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5 Ways to Stay Close While Social Distancing

While forced isolation, voluntary social distancing and community lockdowns are proven to reduce the spread of coronavirus, it can also impact mental health, causing feelings of loneliness, separation and depression. Thankfully, in the world of modern technology there are still ways to virtually stay connected to family, friends and loved ones during these times. Phone…

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4 Small Ways to Offer Support Safely & Locally

As COVID rages on and is having astronomical effects on everything from the economy to employment rates, people are stepping up more than usual to embody the spirit of generosity during these difficult times. One New Jersey landlord took it upon himself to waive rent for 3 months for all the tenants in his building…

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5 Ways to NOT Go Silent on Your Clients through COVID-19

As COVID-19 continues to impact more and more lives, we’re all having to get used to keeping ourselves physically separated and distanced from one another with self-isolating measures. Now, as we are staying at home and limiting in-person interactions, it is more important than ever to find ways to remain connected to your spheres of…

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