Why Would You Want to Host an Online Event?
Without us having a definitive end in sight for when we can gather together again and connect on a more face-to-face basis, there are virtual, online gathering options that you can begin to adopt so that you can deliver your message to your contacts and continue to build relationships and loyalty outside of phone calls,…
Working from Home Myths & Ways to Overcome WFH Challenges
At this point, we have all become experts at social distancing, and working remotely from home has become a new normal until further notice. However, it is not business as usual. The majority of people have been thrust rapidly into an online life and are having trouble navigating how to manage the change, how to…
5 Ways to Stay Close While Social Distancing
While forced isolation, voluntary social distancing and community lockdowns are proven to reduce the spread of coronavirus, it can also impact mental health, causing feelings of loneliness, separation and depression. Thankfully, in the world of modern technology there are still ways to virtually stay connected to family, friends and loved ones during these times. Phone…
4 Small Ways to Offer Support Safely & Locally
As COVID rages on and is having astronomical effects on everything from the economy to employment rates, people are stepping up more than usual to embody the spirit of generosity during these difficult times. One New Jersey landlord took it upon himself to waive rent for 3 months for all the tenants in his building…
5 Ways to NOT Go Silent on Your Clients through COVID-19
As COVID-19 continues to impact more and more lives, we’re all having to get used to keeping ourselves physically separated and distanced from one another with self-isolating measures. Now, as we are staying at home and limiting in-person interactions, it is more important than ever to find ways to remain connected to your spheres of…
What The Heck Is TikTok & Should You Be Using It?
Have you heard all the noise about TikTok and perhaps been wondering if it’s something you should be paying attention to? You may have been thinking that it’s only for youngsters, right? It’s that app that people lip-sync and dance on isn’t it? Well, at first look that may be what you see, but it’s…
Over 40 ways to stay entertained while staying at home because of COVID-19
As we practice social distancing and staying at home to reduce the greater potential impact of COVID-19, we now find ourselves navigating a very different way of being. To battle the cabin fever for those already at home or to curb some of the ongoing updates, we’ve gathered over 40 quarantine activities, with online links…
How Solving Math Problems Gained 300,000 followers on TikTok
A deli in the Bronx is making waves on social media for coming up with a creative 5 second twist on giving. Ahmed Alwan, a 20-year-old college student, and son of the Lucky Candy store owner, has a history of giving. Always giving coffee or free food to those he sees homeless on the street.…
Don’t Make These 6 Postcard Mailer Marketing Mistakes
Direct mail is experiencing a renaissance as businesses search for new ways to reach prospects and customers. In case you missed the stats from last time, response rates from direct mail are on the rise and many brands are finding success by tapping into it. One of the easiest entry-level direct mail options is postcard…
2020 Social Media Trend Predictions
Want to up your game on social media in 2020? Then it’s important to know what trends will matter most this year. While there is no shortage of platforms where you could be investing your time, it all comes back to your audience. Are you getting in front of them where they’re spending their time?…
Is Direct Mail Marketing Still Effective?
If you feel like direct mail isn’t a hot new technology, you’re right. It’s not the latest, flashiest tool in the arsenal, but it is making a resurgence as companies try to reach their audiences in our pesky, overloaded digital marketing world. Learn 6 reasons why direct mail marketing is more effective than digital marketing…
How to Market to Different Generations Across Social Media
The generational divide in social media is real and especially important is crafting a message that makes a connection specific to the generation you service. As social media becomes more and more important to businesses as a marketing tool, it’s important to understand how to maximize your efforts when it comes to your target audience.…
What is Your Headshot Really Saying About You?
Believe it or not, your headshot is tantamount to the perception not just of you, but of your likability, competence and professionalism in your business. Your photo has an impact on the connection you make with your contacts (and let’s hope it is a positive one). Look at the results of these studies and find…
How Global Connection Grew Out of Watching Australia Burn
Stories of people launching fundraising campaigns and collecting donations on social media show how these platforms have the capability for an everyday Joe to become a hero and just how powerful a tool it has become in our lives. This was truly evident while Australia faced millions of burning acres and the loss of human…
How to Improve Your Email Marketing with a Goodbye
When you look at your campaign sending reports, you can start to see who is opening your emails and, just as importantly, who is not. There are 4 reasons why you want to say goodbye to deadweight contacts, but only after you’ve given them some chances to stay in touch with you. You’ll find these…
7 Ways to Grow Your Business With Video
Video is the most effective element in digital marketing today and continues to grow without any signs of stopping. We’ve included statistics and types of videos you can record along with easy ways to use video in your marketing efforts to stay ahead of the curve and your competition. Remember: If they aren’t watching you,…
5 Marketing Tools to Achieve Top of Mind Status in 2020
We’re still in denial, but 2020 is almost upon us. For small businesses closing out one year and and looking into the future means preparing yourself for what changes and trends are ahead. Marketing options and trends are constantly evolving and move fast. Top marketer, Eric Sui, and his company Single Grain came up with an…
Senior Songbirds Release 1st Studio Album at 102 & 88 Years Young
Not only are Alan R. Tripp and Marvin Weisbord inspirations for trying something new at any age, but in their pursuit to create something meaningful for themselves, they discovered a niche audience that was sorely missing a needed product. These two men in a Pennsylvania retirement community recently proved that age is just a number…
7 Call-To-Action Phrases That Get Visitors Clicking
Captivating writing matters in marketing, and everything you post on social media about your business is marketing! Being able to articulate ideas clearly is key to capturing the attention of prospects, especially when you are asking them to take some type of action. If the copy you craft doesn’t draw visitors in, guess what? Yep,…
3 Video Editing Apps You Need to Know
What if we told you that video editing could be as easy as pumpkin pie? Well, now it can! We had the awesome opportunity to attend the National Association of Realtors® (NAR) Conference in San Francisco that took place at the beginning of November 2019. What an event! There were over 150 educational sessions offered.…