Email Marketing Getting More Effective
Some good news. Most people who use email marketing – and that includes email newsletters – say that it’s getting more effective, as this chart from Marketing Sherpa shows. Says Marketing Sherpa: In general, the effectiveness of email for marketing purposes is doing well. More than 3 times the percentage of marketers who said the…
Email Newsletter Open Rates – and Your Mother
If you sent an email to your mother, would she open it? Probably. (I know a good Freudian analyst for those who said no.) That's the point I make to clients when they question me about email newsletter open rates. The second thing I ask is: how can you make your newsletter as relevant to…
Why It Pays to Follow Email Newsletter Best Practices
Interesting chart here from Marketing Sherpa. It shows that – particularly in recent years – email marketing has been more effective when email best practices are followed. "At this point it’s no longer a walk in the park to get new subscribers; marketers are finding that they have to provide value, think about relevance and…
How to Increase Email Newsletter Open Rates
Although I believe that email open rates aren't the most important statistic, it's still worth investing time in raising the percentage of subscribers who open your email. Here are some things to test: Subject line: Is the subject line really relevant to your reader? Does it indicate that the information inside will help him do…
How to Make Your Newsletter Compelling
Interesting article in Business Week about making your email newsletters compelling. In bullets: Offer expert advice Stay true to customers' expectations Use customers to tell stories Deliver great content – money will follow. I totally agree. Read it here.
Typical Email Newsletter Open Rates – Two Answers
There are two answers to the question: what's a typical email open rate? The first is correct but annoying; the second is a ball-park guess. For some reason, people tend to prefer the second. Answer 1: "It Depends" (Told you it was an annoying answer.) The thing is, it depends on who you are sending…
Deliverability and Your Email Campaigns – What You Need to Know
Useful article here by Vertical Response on deliverability of email newsletters – always an important issue, the rules of which are changing on the time. Getting your emails delivered is one of the main reasons why I recommend an email service provider. They handle all this stuff so you don't have to.
2 Useful Articles on Email Newsletter Marketing
Marketing Sherpa produces great content. Here are two recent articles on email newsletter marketing. Check them out before free access expires. Gauge Email’s Impact on Indirect Sales: 5 Metrics to Monitor 7 Useful Email Strategies for Consumer Marketers
Your Email List Is of Absolutely No Value to Me
One of the questions I get from potential new members of my real estate newsletter program – the email version – is whether their list of clients will be safe if they upload them to my website. They're afraid I – or someone else – will steal all the email addresses and sell them to…
10 Email Newsletter Design Best Practices
Mequoda Group has just published a useful, free white paper on email newsletter design best practices. You can download it free here.
Why Quality beats Quantity in Newsletter Subscribers
I was listening to an interesting webinar from Vertical Response (they're the guys I've partnered with for my email newsletter service) today. Several things came out of it worth noting – I'll blog about them all in the coming days. One of the stand-out points was about list size. The bottom line on list size…
Good and Bad Email Newsletter Campaigns
At least twice a week I have a conversation with a client or potential client about who they can sign up to receive their email newsletter. This conversation most often occurs with people who are new Realtors, insurance agents or mortgage brokers because they don’t yet have a list of past clients. Can they sign…
The Best Way to Send Out Email Newsletters
A common question I receive from people interested in my real estate, mortgage and insurance customer newsletters is whether they can send them using their own email software rather than the hosted service I offer. (With a hosted service, you upload your email list to a website, which looks after the design, list management and…