Excellent Example of a Customized Real Estate Newsletter
I love it when people make an effort with their marketing. (Because – to be honest – so few people really do all that it takes to break through in their market, particularly in the current economy.) I love it even more when my members take the product I offer one stage further and make…
Is Your Newsletter Hanging Out With the Right People?
If you’ve got children, you’re no doubt anxious to make sure they aren’t hanging out with a bad crowd. And if you are buying a house, you want to be certain it’s not in a bad neighborhood. The same goes for your newsletter: is it hanging out with the right people? When every newsletter costs…
The independent bookstore — and your newsletter
Running an independent bookstore is a difficult task these days: you’re squeezed by the bookstore chains, the superstores and online retailers, all of which offer books (the bestsellers, at least) at a discount. So I was interested to read an article in The Guardian newspapaper today about an independent bookstore in London, England. Here’s a…