7 Ways to Grow Your Business With Video

Video is the most effective element in digital marketing today and continues to grow without any signs of stopping. We’ve included statistics and types of videos you can record along with easy ways to use video in your marketing efforts to stay ahead of the curve and your competition. Remember: If they aren’t watching you, they’re watching your competition.

Emmy Award winning video consultant and producer, Lisa Lubin, does an awesome job of summing it up: 

“The amount of information contained in one single frame can take 3 pages to describe. The feeling, the colors, the message is seen immediately. It is a known fact that people engage more when they watch a video and tend to stay watching it. They are also happy to pass it along.  Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text.”

There has been a steady increase in the use of video in the last three years and here are some statistics to show it.

  • 78% of people watch videos online every week
  • 55% of those people watch videos every day
  • Users spend 88% more time browsing on websites that have videos
  • 72% of consumers use video to learn about a service or product instead of reading text
  • Users view an average of 8 billion videos daily on Facebook
  • Users view more than 1 billion hours of video each day through YouTube

Knowing these figures, it definitely makes sense to start using video in your marketing efforts! In this post we’ve included 7 ways you can use video marketing to stay ahead of the curve and your competition.

#1: Tell your brand’s story using videos

Believe it or not, video is not about selling your service. It’s about emotionally connecting with potential prospects. And, ultimately, your brand comes down to you and your story.

Pro Tip: Using video to share a part of your story and who you are provides a more intimate connection in a way that you could never create via text. Start telling your story and share it across your social media channels and on your website.

#2: Consistently engage with your viewership

Wouldn’t it be great to create a video that you spent three months putting together and it goes completely viral? Absolutely! But would you prefer to be a one hit wonder or would you rather build relationships with your contacts (or fan base) that turn into more business for you over and over again?

We bet you’d go for option #2 if you had to choose, right?

Consistency is so key!

Pro Tip: Create a release schedule that will allow you to stay consistent with releasing your videos. This will help you make sure you aren’t releasing only one video a year.

#3:  Generate more sales through video testimonials

No business can grow without an effective sales process. From first touch to closed deal or sale, you need a solid system to nurture and convert your leads. And video can help play an important role in that.

There’s nothing better than a testimonial, case study or success story video to encourage sales. 

Pro Tip: Many people struggle with being on camera, so be sure to use a prompting question(s) like: “Please share how [insert your name here] helped make your [the outcome of your service/product] positive.” 

When you’re asking for testimonials or success stories you can give your clients the option to record their own video and then send to you – this way your clients can feel more at ease when it comes to being recorded.

#4: Let explainer videos work for you

If you sell a service or product and you have a website, you can get your videos to work for you by creating a video explaining that service or product, rather than only having written text.

Believe it or not, consumers are 64% more likely to purchase a product after watching an online video. They’re either watching your video, or they’re watching your competitor’s videos.

Pro Tip: Explainer videos are typically short, so keep that in mind when creating them.

#5: Delight and retain your customers through videos

It is great that you have customers! But, are you making it easy and memorable for them to continue to come back to you for the services you provide? Once you can achieve that, you’re that much closer to having a stable base from which to continue growing your business.

That’s why customer onboarding videos can be so critical. Consider how you can make it easier for customers to start using your product or service. Another way to delight your customers is with follow up videos.  So, what video can you share with them that will make them think of you the next time they’re looking to purchase? Or, what video can you share that will keep them engaged so they continue to do business with you?

Pro Tip: If you have any process in your business that repeats with every customer, think about doing a video about it so that you can share this resource with your contacts.

#6: Answer frequently asked questions (FAQs) in a video

Using video to answer FAQs can be a great way to inform your audience about any important happenings. You can show your brand, face and your personality at the same time.

Pro Tip: Schedule 15 minutes each week into your schedule to record yourself answering one question you receive frequently.

#7: Video is premium personalization

We spoke about connecting emotionally to your audience.  There is no better way than doing that face to face … but the next best way is through video.

Think about sending a personalized thank you to someone after they considered you or worked with you, or after they’ve sent you a referral. Video can be a creative way to continue a conversation or respond to someone. Record yourself recapping an important meeting or giving personalized recommendations. This kind of video creates a delightful, unique moment for your prospects and can drive them further down the purchase journey.

Pro Tip:  You can use Facebook Messenger video to record right from your phone and send a quick personal message.

Now what?

Using video in your marketing certainly isn’t new. What has changed is how important video has become on every platform and channel. Don’t get overwhelmed with it having to be professional or perfect. The most important thing is to just do it and get it out there. The more you record, the easier it will get.

Check out our blog post about helpful video recording and editing apps to make things easier for you: 3 Video Editing Apps You Need to Know.