Many people are put off sending out a customer newsletter because of the amount of writing they think is involved.
After all, a blank page can be pretty daunting.
So here are 2 ways to make article writing easier. These aren’t new ideas – I’ve heard them mentioned several times before by several people – but I think they are worth sharing.
1. Ask and Answer Questions
You’re able to answer a client’s questions, right? That’s not a problem.
Somehow, writing seems less daunting when you are given a start in the form of a question.
Imagine you want to write an article for a real estate newsletter on, for example, How to Improve Your Home’s Curb Appeal.
Start by thinking of the questions a client might ask on this topic, such as:
- Why is it important to have good curb appeal?
- Should I paint my home to make it look fresh and new?
- What colors are most attractive?
- What can I do to make my entrance more attractive?
Then just set about answering those questions, so…
It is important to have good curb appeal because the exterior of your house is the first thing people see and people often form a judgment on a property in the first few minutes…
If you can, paint your home to make it look fresh and new. It’s amazing how easy and cheap it is to paint your home’s exterior…
The most attractive colors are neutral, light shades that appeal to the greatest number of people and which make your home look bright and fresh…
You can make your entrance more attractive my placing container plants on either side of the doorway and by fitting a lamp….
See? It seems a lot easier when you do it this way. Just join the answers together and, before you know it, you have an article.
2. Record your Conversations
You probably give out useful information to clients every day on the phone or when you meet them face to face. After all, you know your stuff, so it’s easy to talk about what you are familiar with
So if setting fingers to keyboard is daunting, consider recording a conversation about the topic you want to write about. Ask a friend or colleague to pose as a client who wants to know about a particular topic.
You can then transcribe what you say and, with a few edits, you have an article.
Try using either or both these ideas next time you are faced with a blank page.