Seth’s Advice to Realtors

As a lot of readers of this blog are real estate agents, I thought I’d pass along the advice of marketing guru Seth Godin. (I reviewed his excellent book The Dip here, and recommend all his work.)

He gives two bits of advice. The first is kinda harsh. But the second is spot on. He says:

The opportunity during the current pause (and yes, it’s a pause) is to find, one by one, the people who would benefit from hearing from you and then earn the right to talk to them. Earn the right to send them a newsletter or a regular update or a subscription to your blog. NOT to talk about what matters to you, but to give them information (real information, not just data) that matters to them.