The newsletter spectrum
There’s so such thing as a typical newsletter, of course. It’s a spectrum, from down-and-dirty, straight from the kitchen table written by your spouse…to glossy, designed by Madison Avenue and crafted by a team of high-paid wordsmiths Both ends of the spectrum have their place, because you want a newsletter that matches the clients you…
How to get a newsletter design you actually like
I’ve just finished briefing a designer on the design for a new client’s newsletter. So I thought I’d share some of the things I do to make sure I (and my client) get a design everyone likes. Have a vision The most important thing to do is have a vision for what you want the…