Have you ever been in one of those conversations where the person just talks AT you?
They launch into a 15-minute monologue about their lives…while your eyes glaze over.
Nothing – and I mean nothing – you do will give them the hint that enough is enough.
Deadly.
Much marketing is like that. Companies create ads that are all about them…when really, they should be all about you.
So here’s an earth-shattering thought: How about creating marketing that people actually want to read?
Wouldn’t that work better than just talking AT your customer?
That’s what we try to do with our newsletters.
Time and time again, our clients tell us how much their clients enjoy receiving their newsletters.
When you think of it, that’s quite astonishing.
People are enjoying being marketed to!
And, as you can imagine, that translates into more business down the line.
It’s simple, really. Treat your leads and clients with some respect. Send them something that will help them or, at the very least, inform and entertain them. Don’t just talk AT them.
It really is a no-brainer.