When it’s just the right message

Here’s a funny thing you will discover when you start sending newsletters:

Certain articles at certain times will trigger response from a client.

It will surprise you when something in your newsletter speaks so directly to someone.

When you write on a variety of topics, some of those topics will resonate with certain clients or will be “just the right message” for a particular client at a particular time.

Then they’ll contact you and mention the article which prompted the call.

It happens all the time with these emails I’m sending you.

So here’s the thing:

Send a newsletter with a variety of topics – and keep sending it month in, month out.

Because if you stop, you’ll never know when a particular article could have generated a call.

Here’s where to get a ready-made newsletter that you can edit as much as you wish.