When coffee beans are extracted from their shells prior to roasting, a by-product called coffee cherry is left over.
Until now, there was nothing much that could be done with this reddish pulp, so lots of coffee cherry went to waste (and was a big source of water pollution at coffee mills).
Then came along a guy called Dan Belliveau who found a way to make this waste into something useful.
Enter: coffee flour.
As its name suggests, this product is a flour-like substance than can be baked into cookies, brownies and even chocolate.
By all accounts it’s delicious (it doesn’t just taste of coffee!).
And it’s a win all around: less waste, more money for coffee producers, and a new food product.
In business, it pays to eliminate waste – or at least get the most bang you can from every buck of marketing spend.
That’s why I recommend people reuse their newsletter content.
With the newsletters we provide, we encourage you (for no extra charge) to use the content on your website, your blog or your Facebook page. Indeed, anywhere that might be a good marketing channel for you.
After all, the more places you demonstrate your expertise, the better.
So there’s no sense just using your newsletter content in newsletters.
Here’s where to get more info about our ready-made newsletters you can edit as much as you wish.