Use Coupons to Boost Your Company Newsletter Response

A subscriber to my newsletter for mortgage brokers sent me her version of the newsletter today. She’d customized it to include a coupon that gives $100 off closing costs to any clients that conclude financing with her.

Great idea.

Not only do coupons make it more likely your client will keep the newsletter but they also increase the chances he or she will buy from you.

A newsletter is an effective way to distribute coupons: it’s more likely your coupon will be saved and used because it is packaged with something of value – the content in your newsletter.