Are Printed Newsletters Bad for the Climate?
One of the arguments against printed newsletters and in favor of email is that because printed newsletters use paper, they are bad for the climate. Chris Anderson, he of The Long Tail and Wired magazine, has done an analysis that finds “dead-tree magazines have a smaller net carbon footprint than web media.” I don’t know…
Why smart marketers don’t fear the postal rate increase
Many marketers are gnashing their teeth this week after the US Postal Service hiked postal rates. Here’s why you shouldn’t be afraid of this price rise. If you monitor Return on Investment (and you should) you’ll know exactly the effect of the price rise. You’ll know that it costs x dollars to send out your…