How to Use Customer Newsletters to Nurture the People Who Really Matter
Seth wrote an interesting post today about targeted traffic to websites versus untargeted traffic: it’s the focused traffic you want to capture; the rest you don’t care about. Quite right. And it’s useful to show how customer newsletters can achieve the same goal: bringing targeted buyers into your business. Let’s face it, although newsletters are…
The golden oldies
Drew McLellan summarizes as well as anyone I’ve seen the reasons why it’s smart to focus on your existing customers as well as going out looking for new ones. See his post, Concentrate on the old this week. Here are the advantages he mentions: They know who you are and trust/like you enough that they’ve…