How to encourage newsletter readers to contact you again
One of the main reasons for having a newsletter is to build a relationship with your clients and prospects. A way to deepen that relationship is to encourage readers to interact with your content. Increasing the amount of interaction has several benefits: People spend longer with your newsletter – and hence with you People change…
On your existing customers and real estate ‘heart and soul’
Here are a couple of great posts by other bloggers over the past few days. All are worth reading and all have relevance to anyone using printed newsletters as a marketing tool. Becky Carroll wonders why so many companies give their best offers to new customers only while neglecting their existing ones. She gives some…