Print newsletters and Canada’s second currency

OK, let me get the wisecracks about the title of this post over with right away – in case I lose my residency in Ontario. No, Canada's second currency isn't the US dollar. And it's not the euro either, as an earnest store associate suggested to a friend last week in upstate New York. "Would…

Continue Reading →

The Canadian Tire Flyer

For many years, Canadian Tire has delivered a pretty thick flyer to people’s mailboxes every week. (For people who aren’t familiar with Canadian Tire, it’s a soup-to-nuts — or lightbulbs to auto parts — store that’s one of the most famous brands in Canada.) Canadian Tire also produces an email version. Yet despite what must…

Continue Reading →