I love my clients – especially those who want to go the extra mile.
I was chatting with one today. He’s got lots of big plans – and they are excellent.
Making a newsletter for a neighborhood
Creating a drip campaign for new leads
Developing another general newsletter to use as a business card
Coming up with a Unique Selling Proposition to set him apart from other people in his competitive market
They’re all great ideas. And we are here to help him with them.
But I did caution him: Don’t be too ambitious when you begin.
Some people try to do these amazing newsletters with a ton of local content.
But… a ton of local content is a ton of work – so they do it once and are too exhausted to do it ever again.
Like starting a marathon with a sprint.
Which is pity.
It’s more important to send a newsletter out every month than it is to make it the best newsletter you’ve ever read.
So start slowly.
Our ready-made newsletters are a great way to begin. You can tweak them a little to make them really yours. And as the months go on, you can tweak them more.