Here’s a question I sometimes get asked about our print format newsletters:
Why don’t they have a bunch of pictures and colors?
There’s a simple reason for that: We want them to be effective.
Here’s the thing:
People’s mailboxes get stuffed with colorful flyers every day.
And we want your newsletter to stand out.
That’s why we make it look like important correspondence rather than an ad from the local pizza takeout.
It’s as simple as that.
We want your newsletter to be effective, so that’s why we make it look like we do.
Of course, we add your own branding to your newsletter – so it looks professional and is easily identified as being from you.
But we don’t want it ignored and thrown away.