This past weekend we had our “Colorfest” event in the village.
It’s a celebration of read leaves, orange pumpkins – you get the picture.
It rained a lot.
A guess that’s fall for you.
And as it was wet, most people were wearing their rain gear. It was a party of Gortex.
Except this one woman. She dressed for the occasion in a fantastic costume of autumnal shades – and hair to match.
She was fun.
Everyone loved her.
And she stood out.
Sometimes people are too frightened to be a little different. They’d rather just fit in.
And that’s a pity, because in business, sometimes you need to stand out a little.
After all, when all your competitors are alike, why should anyone choose you?
That’s why I advise my clients to think about how they are different, and to amplify that.
Show that you have a speciality or an expertise.
When you do that, you’ll be like catnip to your preferred clients.
You can of course use your newsletter to show how you are different. Take our ready-made one and tweak it a little to make it really yours.