How to channel your inner Lady Gaga

4924295211_86559b50ed_mThe other day I saw Lady Gaga on a chat  show.

The singer had hair that was four feet high. Like a shocked porcupine.

Then half way through the segment, the host called up one of Gaga’s fans using Skype – his face was transmitted directly into the studio.

This guy was probably the biggest fan you ever saw. Huge.

Like the craziest Gaga fan….e-verrr.

Here’s what is interesting about this pop diva. Her fans love her. But she loves her fans even more.

There’s some sort of mutual admiration thing going on here… and it’s genuine.

And of course, because she loves her fans, they love her back even harder. And so it grows – a virtuous cycle.

Gaga’s ‘little monsters” are perhaps the most ardent fans in pop history. And Lady Gagaknows how to build on that fan-dom to create something even bigger.

Now…you probably have fans for what you do.

I bet that from time to time people tell you how happy they are…what a great job you did.

So make sure you build on that love too – Gaga-style.

Put testimonials in your newsletter and other marketing materials.

Build a relationship with your “fans”.

It’s something we like to do here. Mayna, our customer support manager, is our very own Lady Gaga.

Because she’s so great on the phone helping our clients, they often write back and tell her how much they love her.

Like this:


Thank you very much. It is great to have support so helpful as you have been. I appreciate it very much.

Lynell Stokes



You are all awesome! I don't know why I did not use the e-newsletter sooner.

Have a great weekend!

George Page



Thank you sooo much! I am feeling more confident about the maneuvering in/out of the newsletter and adding content etc. You are super!!!

Judy Stringari


See….you don’t need to be Lady Gaga to have happy fans.

To experience Mayna in action, join our newsletter service. You’ll get fantastic ready-made newsletters that you can edit as much as you wish. And after you join, Mayna will offer you a live walk-through of the system so that you can get started quickly.  


Photo Credit: samanthanjones via Compfight cc