It’s been raining around these parts recently.

Bathtubs of rain.

Roads-washed-away rain.

Indeed, our driveway now has a mini-Grand Canyon running down it. You could lose a car down that thing.

That’s the power of water. It runs and it runs, gradually creating a channel for itself as it finds the path of least resistance.

You get a similar effect with newsletters.

The longer you keep in touch with someone, the deeper that relationship becomes.

Your name creates a kind of canyon in their mind, until you become permanently fixed in their head as the go-to agent.

That’s why it pays to send something and to keep sending it.

To make your mark.