Mayna, our wonderful customer service manager, mistakenly butt-dialed me at 8.30 this morning.
But it wasn’t any usual accidental call.
It was on Skype.
On her iPhone.
With the video turned on.
So there I was, treated to the sight of Mayna making coffee in her kitchen.
I can tell you, she looks more put-together than I do first thing in the morning.
And her kitchen is very nice too.
Anyway…what is the point of telling you this?
Partly, it’s to give you a laugh on a Friday.
And also to let you in on a little “inside story” of life here at Ready to Go Newsletters. You see, when you make you and your company a little more human, people warm to you. In our case, we’re not just a website and a toll-free phone line, we’re real people who sometimes make accidental video Skype calls.
So much marketing out there is corporate and impersonal – like it’s made by committee in a big office tower.
But in reality, business is done on a person-to-person level.
And know what? People often make decisions based on how much they like the person rather than anything else.
So that’s why I urge you to make your newsletter a little personal and maybe a little quirky.
Tell people about the things going on in your life.
Let the real you shine through.
Folks will like you all the more for it.