Big fish eat best

I had a great chat with one of our clients today.

We were talking about what makes her unique – how can she offer something to her market that no-one else is offering.

Because… if you can do that, you become the #1, obvious, supremo choice for your ideal clients.

Why would they go anywhere else?

Too many people try to be something for everyone, which means they become nothing to anyone.

A tiny fish in the Atlantic Ocean.

Whereas being a big fish… yes, there is less business overall – but you get all of it.

So think about this:

What makes you unique? What can you offer that no one else offers?

What guarantee can you make about your service that no one else is making?

What little extra can you add that no one else is adding?

And how can you tilt your newsletter to prove that?

Think for a few minutes about those questions. They’ll be your most productive few minutes of the entire month.

Here’s the place to get your newsletter. It’s your own special platform to publicize what makes you so special and unique.