The other day, not far from where I live, a great big bulldozer fell off the back of a truck and landed on its butt in the middle of the road.
There it sat, looking like a dog begging for scraps.
The picture made page 3 of the newspaper.
Odd – incongruous – things like this get people talking.
Did you see that?!
You can do the same kind of thing with your newsletter.
Most marketing materials are same-old, same-old.
You could write them in your sleep.
It’s no wonder many of them don’t work.
Instead, if you throw a curveball in there, people take notice.
I’m not saying you should add silly content.
Just something that shakes people awake.
We do that with the ready-made newsletters we make. Some of our articles are intriguing – you’ll learn things you never knew.
And that’s part of their secret of success.