How to Hire Writers for Your Newsletter
I’ve always enjoyed working with freelance writers. I’ve done it pretty much all my career, and even now I use specialist freelancers for my ready-made newsletter products. Here are some tips for finding talented people to write for your newsletter. Where to find them I’ve found it’s something of a buyers’ market when it comes…
Why I Don’t Read This Company’s Email Newsletter
I love my proof-reading company, I really do. It does an excellent job with my customer newsletters. It also sends out a monthly newsletter. Good on ’em. But you know what? I don’t read it. Here’s why: it’s almost solely about grammar and proof-reading. And, to be frank, I’m not all that interested in grammar…
How to Get Free Articles and Pictures for Your Newsletter Using Creative Commons
As you know, it’s not a good idea to copy articles from the internet and use them in your newsletter. There’s a good chance you’ll be breaking copyright. And anyway, it’s not cool to use other people’s work in your newsletter without asking. There are, however, many authors and photographers who are happy for you…
How to Make Writing Your Newsletter Easier
For many people, writing a newsletter is somewhere down there with going to the dentist, washing the car and clearing out the eves troughs. A right royal pain in the butt. The thing is, you can’t see it like that if you are going to continue with your newsletter for the long term. (And the…
A Useful List of Newsletter Topics
Your newsletter doesn’t just have to be about what you do. If you’re an accountant, don’t just write about tax. Include info that helps people run a business. If you’re a real estate agent, don’t just write about real estate, include other consumer info that people will find interesting. If you’re a plumber, don’t just…
4 Ways to Tell if Your Real Estate Newsletter is Boring
I’m going to ask a blunt question: is your real estate newsletter boring? Because if your newsletter is boring, you’ll be losing thousands of dollars in business because…to put it bluntly… no one will be reading! And if no one is reading, you’re not going to be able to build that essential relationship with your…
2 Easy Ways to Write Newsletter Articles (Even if You Hate Writing)
Many people are put off sending out a customer newsletter because of the amount of writing they think is involved. After all, a blank page can be pretty daunting. So here are 2 ways to make article writing easier. These aren’t new ideas – I’ve heard them mentioned several times before by several people –…
Write for real people in your newsletter
Here’s a useful writing tip from Drew McLellan. Here’s one of my favorite “tricks of the trade” when it comes to writing. I create my audience from a composite from bits and pieces of the real people who engage with the product or service. From those seemingly random facts, I concoct a 3-D, multi-faceted person.…
Don’t forget to recycle your newsletter content
If you’ve written articles for your newsletter, don’t waste them. You can use them again in a variety of formats. Then you’ll get much more mileage out of everything you write. Try using them… On your website: you’ll add several search-engine friendly pages to your website that will attract more viewers and keep them sticking…