You want your clients and prospects to keep your newsletter because the longer they keep it, the stronger your relationship.
The best way to encourage them to keep your newsletter, of course, is to fill it with great content; articles that are aimed at your readers’ interests – content that makes their lives better.
Jeff Widman uses the term “wall-able” for such content: “I want my creative content to be “wall-able.” Something you post on your fridge, e-mail your friend, and print for your son. Content worth the world’s time.”
Great definition.
Is your newsletter “wall-able?”