How to Shoot Yourself in the Foot During a Recession

Ding! Here comes an email from a client.

“We need to cancel our newsletter membership because business is slow.”

Here’s the thing (and whack me if it sounds self-serving, because it’s not meant to be): Now’s not the time to be cutting back on your marketing. It’s time to be investing in your marketing – and if can’t invest money, then invest time.

This client was paying $44 a month for a service that helped her build long-term relationships with her prospects and clients. Relationships that would be there when times aren’t so slow.

But because she’s frightened to spend $44 a month because things are slow, she’s wrecking her chances of prospering when times are better.

Smarter marketers will eat her lunch.

Am I right? Or am I being too harsh?