4 Ways to Tell if Your Real Estate Newsletter is Boring
I’m going to ask a blunt question: is your real estate newsletter boring? Because if your newsletter is boring, you’ll be losing thousands of dollars in business because…to put it bluntly… no one will be reading! And if no one is reading, you’re not going to be able to build that essential relationship with your…
2 Easy Ways to Write Newsletter Articles (Even if You Hate Writing)
Many people are put off sending out a customer newsletter because of the amount of writing they think is involved. After all, a blank page can be pretty daunting. So here are 2 ways to make article writing easier. These aren’t new ideas – I’ve heard them mentioned several times before by several people –…
Real Estate Newsletters: 5 Essential Tips to Make Clients Adore You
Sending a real estate newsletter to your farm isn’t about getting a client or a listing right there and then. Unless you hit their mailbox at precisely the right time – just when they are looking for an agent or wanting to list their house – you’re in the business of building a relationship rather…
5 Elements Every Real Estate Newsletter Must Have
Here’s what I hope is a useful list for any Realtor putting together their own newsletter. 1) Clear Contact Information Make it easy for your clients to contact you. Put your name and contact information on the front and back, and consider adding your website URL or phone number at the bottom of every other…
Are Printed Newsletters Bad for the Climate?
One of the arguments against printed newsletters and in favor of email is that because printed newsletters use paper, they are bad for the climate. Chris Anderson, he of The Long Tail and Wired magazine, has done an analysis that finds “dead-tree magazines have a smaller net carbon footprint than web media.” I don’t know…
7 Ways to Use Your Real Estate Newsletter to Grow Your Farm
Attention Realtors: Are you making the most of your newsletter? There are lots of ways to use your real estate newsletter — here are just a few: Keeping in touch with past clients If you’d like to be a client’s “Realtor for life” (something that should be one of your main business goals), then your…
Another excellent newsletter example
Earlier this month, I showed you an example of someone who took one of my ready-to-go newsletters and customized it themselves to make it even better. Today I’ve got an example of a real estate newsletter. This one is by Linda Frankl, a Realtor in Connecticut. Here’s what I think she has done well: Prominent…
An excellent example of a customer newsletter
I’d like to show you what I think is an excellent example of someone using a commercially available, ready-to-use newsletter and customizing it to make it even more powerful. As you may know, I operate a service that provides ready-made newsletters for real estate agents and other professionals. The newsletters are delivered to my subscribers…
How to encourage newsletter readers to contact you again
One of the main reasons for having a newsletter is to build a relationship with your clients and prospects. A way to deepen that relationship is to encourage readers to interact with your content. Increasing the amount of interaction has several benefits: People spend longer with your newsletter – and hence with you People change…
Can people sign up for your newsletter on your website?
From time to time I visit my real estate newsletters clients’ websites, just to find out more about them so I can help them more in future. And here’s a strange thing. These people have newsletters. They mail them out. Yet on their websites there’s often no mention of them. That’s a big mistake. These…
Is your newsletter boring?
Rule #1 when writing your newsletter is this: focus on your reader, not on yourself. After all, readers are interested in themselves, not in you. So when companies fill a newsletter with how they’ve just got ISO 9001 or been awarded the Mayor’s Prize for Human Resources Development, they’re asking for their words to be…
5 Reasons Why Every Business Needs a Newsletter
I’m on a drive, called: A Newsletter for Every Business. After all, I believe they’re so powerful that every business should have one. That’s one reason why I give one away free at Ready to Go Newsletters. So here are the 5 Reasons why every business needs a newsletter: Customers forget. People are busy. While…
The best kind of picture
I’m actually a words man. So I don’t always go along with the “one picture tells 1,000 words” mantra. After all, words are incredibly powerful things when they speak to the needs and desires of the reader. But pictures are a great way to illustrate your newsletter because they provide visual proof of what you…
How to get a newsletter design you actually like
I’ve just finished briefing a designer on the design for a new client’s newsletter. So I thought I’d share some of the things I do to make sure I (and my client) get a design everyone likes. Have a vision The most important thing to do is have a vision for what you want the…
How to attract skim readers
Interesting post today by Michael Stelzner — How do you capture skim readers? It got me thinking. It’s said over and over that people don’t read much anymore because they’re so overwhelmed with information. They have only a short time to look at your newsletter, so they skim it. So how do you get your…
Great ideas for newsletter content
Off-the-shelf newsletters are a great place to start if you’ve never sent out a newsletter before or you don’t have time to write or design one to a high enough standard. However, the more of your own content you can include, the better you’ll be able to build your relationship with your list. That’s because…
Say more with less
One of the great things about print publications is that there’s never enough space. On the internet, space isn’t a problem. Write more and scroll more. But in print, writers and editors are forced to squeeze everything into the space available; they can’t simply add pages at the back of the newspaper if they run…
Are you leaving your readers out of the conversation?
Brian Clark, the always excellent Copyblogger, today talks about one of my pet subjects, writing with your intended reader in mind. Although his post, Are You Leaving Your Readers Out of the Conversation?, is about blogging, it’s also relevant to newsletter content. He says: When the conversation is not one that is of interest to…
It happens to the best of us…
I share this image not to poke fun at Google but to serve as a useful reminder. After all, we’ve all done it. That’s make a big, huge spelling mistake. When I worked on a daily newspaper, a headline went to press with a mistake in it more times than I’ll admit to. Pages were…
How to Make Clients Love Your Newsletter
It’s not so difficult to have readers who love what you do — clients and potential clients who look forward to receiving your newsletter every month. Success is down to just one simple rule. Like many rules, this one is very obvious. I frequently speak with people who are thinking of launching a newsletter for…