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How local should your newsletter be?

I was talking with a potential new client yesterday and an interesting topic came up. Is it better

How newsletters eliminate cold calling

“I don’t want to cold call.” That was the response someone gave to why they want a newsletter.

Clients… or followers?

I just got the first draft of my book back from the designer – and it’s running at

7 reasons to have a newsletter

Time to go back to basics today. I’ve said for a long time that every business – every

Like a boy who loves trains

Many seven-year-old boys love trains. But not many write a blog about them. And fewer still have so

Bonus clients with extra love attached

Got to love referrals. It’s like getting bonus clients with extra love attached. We had one yesterday from

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