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Newsletter template amnesia

I was talking to a potential new client yesterday. He was already sending out an email newsletter. He’d

The Valentine’s Day newsletter lesson

It’s Valentine’s week, and I am reminded of the best bit of advice about relationships I ever heard.

Big and bland or unique and interesting?

Have you noticed how craft beers are such a “thing” these days? Even up here in my tiny

How local should your newsletter be?

I was talking with a potential new client yesterday and an interesting topic came up. Is it better

How newsletters eliminate cold calling

“I don’t want to cold call.” That was the response someone gave to why they want a newsletter.

Clients… or followers?

I just got the first draft of my book back from the designer – and it’s running at

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