5 Marketing Tools to Achieve Top of Mind Status in 2020

We’re still in denial, but 2020 is almost upon us. For small businesses closing out one year and and looking into the future means preparing yourself for what changes and trends are ahead.

Marketing options and trends are constantly evolving and move fast. Top marketer, Eric Sui, and his company Single Grain came up with an extensive list of 42 marketing trends for 2020 and we’re highlighting the top 5 to help you secure that top of mind position with your contacts.

1. Chatty Chatbots: They can be used for sales or customer service and are becoming increasingly more popular to manage inquiries. If you haven’t heard about chatbots before, they are “a form of conversational artificial intelligence (AI) designed to simplify human interaction with computers” and can be “programmed to respond to simple keywords or prompts, or to hold complex conversations about specific topics,” according to SAS Institute.  Some of the benefits of chatbots are 24-hour service, instant response to questions, and you get to save on manpower by having answers to repeat and simple questions.

Would chatbots help you be more responsive and share repeatable information about your business?

2. Getting Personal: Personalizing your marketing is only going to get more popular in 2020. This related to content, products, emails and more. According to Single Grain, 80% of people are more likely to do business with a company that personalizes their messaging.

What ways you can personalize your marketing efforts?

3. Taking on Video: In our recent 7 Ways to Grow Your Business With Video LINK we share the statistics behind video viewership and how there are no signs of that subsiding in 2020. It is set to dominate marketing for the next 5 to 10 years. Video doesn’t just mean YouTube. Video is being used on Facebook, Instagram, on websites, and more. Just remember, 70% of consumers say they have shared a video and 72% of businesses say that video has improved their conversion rate, according to Single Grain.

Where can you begin to incorporate videos onto your website, emails, or social media platforms?

4. Omnichannel Cohesion: Although 2019 established the buzz around omnichannel marketing, 2020 will push it more into center stage. The concept of omnichannel marketing is the strategy of presenting a consistent voice and message across multiple channels for brand cohesion. These channels include social media, websites, advertising, print marketing, physical locations and anywhere else you may market.

What can you do to keep your branding more consistent across your marketing channels (your website, social media profiles, email signatures, and so on)?

5. Social Media Stories: In 2020, regular social media posts won’t cut it as much. The wave of the story will be an integral part of your social media game. Stories can only benefit your business and they help in these ways:

  • Increased brand awareness
  • Constant engagement with followers
  • Cost-effectiveness
  • Increased traffic to your web page
  • Opportunity to reach younger audiences

How can you start using social media stories to increase the effectiveness of your marketing efforts?

We hope these 5 trends will help you you with your marketing plan as we approach for the year to come. 

Contact us if you have questions about what you can do in 2020 to stand out more so you can achieve that top of mind position with your contacts through email and print campaigns. Email us at support (at) readytogonewsletters.com or give us a call at (877) 976 6368 and press option 1.