The computer mouse – a work of art beneath your fingers!
You probably never thought of it like that before.
It’s just a mouse.
But I was watching a video by Logitech yesterday that explained how they designed a mouse.
And the prototype – it was made out of wood.
Like a beautiful oak sculpture.
Isn’t it interesting when the curtain is drawn back? When you discover how something is made?
… and how something so ordinary – so every day – has its own history?
That’s a technique you can employ in your own marketing.
There’s so much that goes into delivering the service you offer.
The education, the years of experience, the details…
So here’s a thought – why not share some of that with your leads and clients?
Because when you do, they will look at you afresh.
Not as a commodity but as someone with a rich heritage.
Not as a plastic mouse but as a wooden sculpture.
The newsletters we make will help you do that. The specialist articles are a little deeper than those of our competitors. They help you share the richness of your experience.
You can send the newsletters as they are – or you can edit them a little to put something of yourself in there too.
This is the kind of connection I want you to make with your leads and clients.
Because when you do, business flows.