Certain articles at certain times will trigger response from a client.
It will surprise you when something in your newsletter speaks so directly to someone.
When you write on a variety of topics, some of those topics will resonate with certain clients or will be “just the right message” for a particular client at a particular time.
Then they’ll contact you and mention the article which prompted the call.
It happens all the time with these emails I’m sending you.
So here’s the thing:
Send a newsletter with a variety of topics – and keep sending it month in, month out.
Because if you stop, you’ll never know when a particular article could have generated a call.
Here’s where to get a ready-made newsletter that you can edit as much as you wish: