Where the fattest fish lurk

We took the niece and nephews out fishing this past weekend.

The blue Batman rod that the five-year-old uses performs surprisingly well.

If all you want is tiny fish.

“Is this a good spot?” they would ask.

Well, maybe.

Now, this question is a pretty smart one, if you are looking for fish… and business leads.

Here’s the thing: It pays to fish where the good leads are.

Take online lead generation, for example.

By advertising on Google and Bing, you can advertise just to the people who are searching for what you have.

That means that the vast majority of the clicks you receive will be from people who are hungry for what you’ve got.

Or by advertising on Facebook, you can find people who have the kind of interests that you know your best clients have.

…And who live where your best clients live.

…And who are at the life stage of your best clients.

Fishing doesn’t get better than that.

Of course, it’s easier said than done.

But once you crack the code, your lead generation gets a whole lot easier (and cheaper).

Then, once you have them as leads, you keep in touch with them using your fantastic newsletter.

Just like the one we make.


Interesting, intelligent content.

Devices that encourage them to contact you.

And completely editable.