Many people are put off sending out a customer newsletter because of the amount of writing they think is involved.
A blank page is very daunting. But here are two ways to help you get the creative juices flowing.
- Ask and Answer Questions
Sit and think about a question you are asked over and over again. OR a question that you were just asked that made you really think.
You are an expert, remind your readers you are!
Imagine you are writing something for a real estate newsletter. A lot of readers and clients probably want to know more about curb appeal.
So start with the question!
- Why is it important to have good curb appeal?
- Should I paint my home to make it look fresh and new?
- What colors are most attractive?
- What can I do to make my entrance more attractive?
Before you know it, you have some really good content. Now remember to share it in your newsletter, on your blog, through your socials and LinkedIn. Recycle your content so the maximum amount of people see it!
- Record your Conversations
You probably give out useful information to clients every day on the phone or when you meet them face to face. After all, you know your stuff, so it’s easy to talk about what you are familiar with
So if setting fingers to keyboard is daunting, consider recording a conversation about the topic you want to write about. Ask a friend or colleague to pose as a client who wants to know about a particular topic.
You can then transcribe what you say and, with a few edits, you have an article.
You’ve got a blank space, but not for long!
