Finding Real Estate Leads During the COVID 19 Pandemic

Finding Real Estate Leads During the COVID 19 Pandemic Having killed more than 400,000 people worldwide, and 110,000 in the United States alone, COVID-19 is a once-in-a-lifetime event that is reshaping the way nearly every industry is doing business, and real estate is no exception. During the lockdown many open houses were simply cancelled, and…

Continue Reading →

Free Stock Images That Don’t Suck

Looking for top notch photos or images for your marketing, but don’t want to pay for them? Unsplash, Pexels and Pixabay are saviors for free stock photography. There are no limits or restrictions to their downloads and, together, there are easily over 1 million+ exquisite images to search from. And the beauty of it is that it won’t cost you a thing.

Continue Reading →

A Whole Bunch-a Stuff on Content Marketing

If you're looking for a whole bunch-a information on content marketing (I guess that's the board category that newsletters fall into), you should header over to Alltop's section on that topic. And I'm delighted to say that today this blog was added to their list of resources, alongside such as stars as Copyblogger and Seth…

Continue Reading →

How Great Leaders (and Marketers) Inspire Action

Check out this TED video. It explains the power of telling people "why" you do something rather than "how" you do something or "what" you do. (As an aside, follow this link to find out "why" I do what I do!)

Continue Reading →

Waste an hour? Make a Donation

Here's a neat tool I found the other day. You know how it is. You're working, and you think – hey, I haven't checked Facebook/the news/YouTube for a while. And so off you go on an unproductive odyssey. If you're anything like me, you do it all too often. So here's a website that can…

Continue Reading →

One way to put video in your newsletter

I was at Infusionsoft's annual user conference in Scottsdale last week, and a straw poll among the audience found that people were split 50-50 over whether they preferred reading text or watching videos online (particularly when it came to sales websites). What's clear is that you cannot afford to ignore video when half your audience…

Continue Reading →

Sending Email Newsletters to Canada? Read This

Marketing Sherpa has published a neat summary of new anti-spam legislation that has been introduced in the Canadian parliament. Read their report to get the details. (Open access until May 13, 2009)

Continue Reading →

Newsletter Delivery: Local Newspaper vs. Direct Mail

Here's an interesting anecdote from one of the members of my real estate newsletter service in Ontario, Canada. This real estate agent uses his newsletter for lead generation (by mass mailing it) and to keep in touch with past clients. For the first seven months he was a member, the newsletter was delivered in the…

Continue Reading →

Cheap Logo and Postcard Designs

We like cheap, especially now. Here are two resources for low-cost designs. Thanks to Drew (who has a contest to win a free design) for mentioning them. Logo Inn for custom logos plus stationery for $68. Market Splash by hp: free postcard and business card designs, plus low-cost custom designs. I haven't used these services…

Continue Reading →

How to Get Free Articles and Pictures for Your Newsletter Using Creative Commons

As you know, it's not a good idea to copy articles from the internet and use them in your newsletter. There's a good chance you'll be breaking copyright. And anyway, it's not cool to use other people's work in your newsletter without asking. There are, however, many authors and photographers who are happy for you…

Continue Reading →

10 Email Newsletter Design Best Practices

Mequoda Group has just published a useful, free white paper on email newsletter design best practices. You can download it free here.

Continue Reading →

How to Sign Up People for Your Newsletter on Your Website

I was asked yesterday for instructions about how to sign up people for your newsletter using your website. So I figured it would be a good idea to share them on this blog. Why You Need to Sign Up People on Your Website I'm continually surprised by how few people, even those who use my…

Continue Reading →

Why Hibernating in Tough Times is a Bad Strategy

Thankfully, it’s summer right now. But winters here in Ontario can be frigid. It’s no wonder the bears go to sleep and wait it out. Unlike the chickadees, which are busy hunting for food, even in blood-freezing temperatures. I’m here to tell you this: during tough times, be a chickadee, not a bear. This isn’t…

Continue Reading →

Useful Product: Fedex Kinko’s Print Online

Here’s a useful service that might help you print your newsletters. Fedex Kinko’s allows you to upload your document, have it printed and then shipped back to you (or anywhere else you choose). Or you can go to the nearest store and pick it up. Saves having to visit a copy shop twice – you…

Continue Reading →

Great Resource: Online document conversion

I just tried out Zamzar.com, which converts documents of one type into an other. You just upload your document, select what format you want to convert it to and then wait. The site emails you back with a link you can use to download your document. It took about 30 minutes to receive a 4-page…

Continue Reading →