The good and bad of Facebook

I’m been reading about Facebook recently and thought I would share some of what I discovered.

There’s good news and there’s bad news.

(Isn’t there always?)

The bad news is that it’s becoming increasingly difficult to get attention. Even if you are building up lots of “likes” of your page, there’s no guarantee that people will see your posts.

Why? Because Facebook does what the heck it likes.

It shows posts according to its algorithm (which changes all the time). And people are finding that their posts are getting pushed aside for other stuff.

Maybe because the other stuff makes Facebook more money. I couldn’t possibly comment.

But I don’t like it.

The good news?

You can still advertise on Facebook.

If you do it right, you can advertise very cheaply.

It’s not easy – but if you can figure out how to reach exactly the people you want to reach, then your ads can be quite effective.

Now… there’s a bigger picture here.

It’s dangerous to be investing in marketing that you can’t control.

It’s not wise to spend a lot of time and money on building up a following – and then never be sure if people will hear from you.

It’s one reason why I like newsletters.

With newsletters, you are in control.

You can build up a list of people. You own that list.

And then you can send your newsletters when you want.

So just be careful how you spend your marketing dollars.