Scissors, salons and newsletters

I think I could tell the guy who cuts my hair absolutely anything.

It’s not just because he is particularly discreet…

…it’s because he forgets absolutely everything.

So each time I get my hair cut it’s like the movie Groundhog Day – we have the same conversations over and over.

In one ear and out the other.

And that’s just fine.

Hairdressers, of course, are famous for knowing what’s going on.

They’re privy to the latest gossip on the street.

They know who is moving in and who is moving out.

And they’re on top of the best restaurants and stores.

All that makes them good people to know.

Now… some of the most successful newsletters I have seen act in the same way.

They contain neighborhood news and events – they have a real feel for what is going on.

When you do that, you make your newsletter more likely to be read.

And if you do it well, you make it irresistible.

Wouldn’t it be nice to have a marketing piece that people actually look forward to and keep?

It’s why we encourage you to edit your newsletter as much as you wish. It’s ready to go as it is, but you can change it up if you want.