If you ask some marketing experts, you’d think that promoting your real estate business is all about hard, unpleasant work.
Push, push, push.
I don’t believe it needs to be like that.
Instead, I see it like this:
You have valuable information, skills and experience to share.
Your marketing is a way to share those things.
Your leads and clients get value from what you are sharing.
And they respect you – trust you, like you – because of it.
I hear from agents who say their newsletter has made them the local real estate authority.
… how when they send newsletters, people reply and thank them – and say how much they enjoyed reading it.
Isn’t that a much nicer way to do business?
You’re giving – and people enjoy receiving.
You’re a helpful expert, not an annoying pest.
So much more fun!
This is the reason why so many real estate agents, once they get into the groove of sending newsletters on a regular basis, never stop.