If you ask some marketing experts, you’d think that promoting your real estate business is all about hard, unpleasant work.

Push, push, push.

Hustle, hustle…

I don’t believe it needs to be like that.

Instead, I see it like this:

You have valuable information, skills and experience to share.

Your marketing is a way to share those things.

Your leads and clients get value from what you are sharing.

And they respect you – trust you, like you – because of it.

I hear from agents who say their newsletter has made them the local real estate authority.

… how when they send newsletters, people reply and thank them – and say how much they enjoyed reading it.

Isn’t that a much nicer way to do business?

You’re giving – and people enjoy receiving.

You’re a helpful expert, not an annoying pest.

So much more fun!

This is the reason why so many real estate agents, once they get into the groove of sending newsletters on a regular basis, never stop.