One thing very well

I ate at a restaurant that specializes in smoked meats yesterday.


(Unless, of course, you are a vegetarian.)

Here’s a place that does just one thing… and it does it well. There are just eight mains on the menu – and they were all themed around smoked meats. (And at least one dish was delicious. I will tell you about the others when I return there.)

The restaurant has one simple message: we make the best smoked meat dishes you ever had.

The thing is, it’s a lot easier to do one thing very well than it is to do lots of things.

If you try to do lots of things very well, you usually fail at all of them.

But one thing… now, that’s something within reach.

So here’s something to think about: what is the one thing you do very well?

Nail that – and you can be the obvious choice for the person who needs that very thing you’re offering.


Here’s what we do very well:

We make the best, most readable, most interesting and most effective real estate newsletters on the market.