I have a database here at Ready to Go Newsletters that goes back to 2009.
(Yes, the business started a couple of years before that but we got a new IT system and…well…you know…)
So there are people on the list whom we have been contacting for about five years.
And you know what I love most?
When one of these people is re-animated and gets in touch. (Kind of like a zombie, but in a good way.)
I hear nothing for years, and then suddenly they reply to an email or they give me a call.
And more times than not, they become clients.
With these people, it just wasn’t the right time.
Until it was…
… and because I was still in touch with them, they got in contact with me.
Gotta love that.
It shows the value of sending newsletters on a regular basis.
Because when they need you, you’re there.
Here’s where to get your own newsletter (and re-animate some good zombies).