Ikea, I think you’ll agree, is a successful company.
I don’t know many people who haven’t wrestled with an Allen key sometime over the past couple of years.
And guess what? Ikea still prints and mails its catalog.
All 300-odd pages of it.
Now – isn’t printing a massive book like this expensive?
Yes, of course it is.
But they do it because it works. The company no doubt gets a positive return on investment.
After all, as Ikea says in this very funny video (https://mashable.com/2014/09/03/ikea-lampoons-apple-catalog/), print still has a lot to offer.
So before you ditch print and go virtual, think of Ikea.
If it works for this super-successful company, maybe it will work for you.
Here’s where to get print format (and email format) newsletters that will win you more listings and more repeat clients. We can even do the printing and mailing for you, if you wish.