I’ve been down in the weeds lately, talking about particular aspects of marketing with newsletters.
So I thought I would go back to the big picture and talk about how newsletters will make you more money.
The bottom line is this:
Newsletters help you build and maintain a database of leads and clients.
By communicating with that database, you have a much better chance of winning their business the first time and subsequent times too.
With this long-term thinking, you make more money than you would if you were only contacting new leads each time.
So here’s a game plan to make it all work.
First, get as many quality leads into your database as you can. One way to do that is to offer potential leads something of real value, to encourage them to sign up. For example, you could offer a current analysis of the real estate market in your farming area.
Make it your strategy to always be collecting leads for your database whenever you can. After all, the key to your future success lies in having a strong database.
Next, keep in contact with that database over the long term. Month in, month out, send your newsletter. Don’t skip a month, because if you take a break you will lose momentum and run the risk of losing potential listings in your “off” months.
Make sure you send a quality newsletter and, if you can, include something local and relevant so that your leads and clients continue to subscribe.
Send your newsletter to leads, but also send it to past clients to encourage them to list with you the next time they move, and maybe to hire you as their buyer’s agent too.
That’s how you turn one commission into multiple commissions.
And that’s all there is to it.
Build your database, contact that database, rinse and repeat.
The hard part is writing your newsletter, which is where we can help.
Our newsletters are ready-made and can be sent just as they are. Or, if you wish, you can change them to add local content.
We can also provide you with local real estate stats, to make them relevant without you having to do more work.