Let’s take a minute to appreciate the plight of clients.
Yes, they can be annoying and they can be disloyal.
But they can also be overwhelmed and confused.
After all, they are bombarded with information – with ads, with TV, with their Facebook feed…
With all this going on, it’s hard to make a decision.
So it’s no wonder they sometimes make the wrong one.
Now – I am going to suggest you send them even more information.
But…
…this information is different.
It’s helpful.
If you can show that you are a diligent, caring and informed expert, you make their decision easier.
If you can stand out as the right person for their needs, you make their decision a no-brainer.
That’s one great reason to send a newsletter.
Not only do you pick up more clients by being in touch, but you also make it easier for them to choose you.
And after all, it’s in their best interests to work with you rather than someone inferior.
Here’s where to start with your own newsletter.