Fake goat’s cheese, real you

Fake goat’s cheese.

That’s the latest scandal at grocery stores over in England.

I’m not kidding.

Sometimes it’s hard to tell what is real anymore.

What’s real in our food.

What’s real in politics.

What’s real in the promises we are made.

That’s why people crave authenticity.

Farmers markets.

Craft beer.

Hand-made gifts at Etsy.

Smart real estate agents are tapping into that need for the “real”.

They are shedding the corporate glitz and being themselves. The real, human – fascinating – themselves.

And that works.

Because when you are really you, connections are made.

You can use your newsletter to do that. It’s one reason why we allow you to edit it.

Because nowadays, people want something that’s really real.