Facebook vs Newsletters

The thing about free things is… they’re either too good to be true, or they never last.

A couple of weeks ago, the Wall Street Journal reported that Facebook would make it harder for you to add promotional posts for your business.

They want you to pay to advertise instead, you see.

So, you can post things that aren’t promotional, and maybe some of your fans will see them.

Maybe… depending on the Facebook algorithm. (Forrester Research found that Facebook posts reach only 2% of followers anyway.)

And if you post anything promotional, it will likely be screened out, starting in January.

Bad news for anyone who thinks they can get a lot of free website visitors from Facebook.

I’ve said it before and I’ll say it again:

Don’t rely on a free service such as Facebook to build your business.

The reason?

They can give you something one day… and take it away the next.

They’re in control.

Instead, build your OWN list of prospects and clients.

A list that belongs to you.

And then contact them.

Because at least when you contact them yourself, you’re in the driving seat.

So here’s the bottom line:

If you’re spending money to build a following on Facebook and hoping it will turn into business, there’s a good chance you’re wasting your money.

Be careful out there.

If something is free, it won’t last forever.