Why do realtors use newsletters?

Thanks for your interest in our Newsletter Academy and for wanting to learn more! You’ll soon be getting an email in your inbox outlining what to expect with the Newsletter Academy series that will start in the next 2 days. [Don’t forget to check your ‘Promotions’ tab if you don’t see anything in your inbox from Ready to Go Newsletters].

Until then, you can learn reasons why realtors use newsletter and how they are a powerful focal point for any marketing campaign below.

Their purpose is to give the contacts on your list relevant updates about your business, your services, and your market. And, to motivate readers to take action with you when they are ready for your services. 

Your readers should feel like they’re getting an update from a helpful, insightful friend…not like they’re trying to be solicited to.

The benefits of sending a newsletter consistently is in the relationship and trust it builds between you and your contacts. 

For our customers, newsletters have been an empowering referral tool that has brought in business from their contact list for years beyond their initial interactions. Our customers earn the spot as the go-to real estate agent when their readers (and their readers’ friends and family) are ready to buy or sell.

When you are seen regularly, whether it’s in an email inbox or a physical mailbox, you will be remembered regularly.

Who has the time?

Time is a major obstacle real estate agents face and why so many of them don’t get their marketing out consistently (or at all).

Writing your own helpful and resourceful articles every month, or finding writers to do it, is close to impossible while still taking care of current buyers, active listings and the regular day-to-day tasks of your business. That doesn’t include designing a layout, finding great images, and so on.

It’s so darn tough! 

This is why so many real estate agents have turned to us for over 10 years to do it for them… and…at a fraction of the cost of sourcing and designing on their own.

We know the constraints on your time so it’s our job to write, sources, and create so that you don’t have to!

Are print or email newsletters better?

Combining email with print newsletters will pack the biggest punch, but each format has its own benefits. Each of our clients has their own goals and preferred ways of communicating with their contacts to keep in touch so this will ultimately come down to your own preferences, goals and budget preference.

Our two cents: Doubling your efforts will double your visibility. And, the goal is for you to be visible enough so that your readers remember you when someone asks for a real estate agent they can recommend.

Instead of the added pressure of having to pick which one will work best for you, you get both with your newsletter membership. We make that part really easy!

Well, are you ready for a free newsletter template?

——–> Download your own sample print newsletter template here in Microsoft Word format <——–

Above you’re seeing an example of a page from our print newsletters. As you can see, the articles in the newsletters come pre-filled in your templates.

That’s right…you don’t have to come up with any topics or write anything on your own! And, there’s no additional fee for that.

How to Get the Most from a Home InspectionYou’ll find a mix of real estate topics, consumer topics, free guides, and calls-to-action to get your readers interested and involved. 

With that said, we know plenty of agents that like to add their own spin, so because the newsletters are in Microsoft Word format, you can edit them as much (or as little) as you want. 

Plus, you have access to our article library if you wanted to include a different topic or have a particular focus that month.

Print Real Estate Newsletters

With us, your newsletters are completely editable so you can add in your own market updates, listings, ‘Just Sold’ announcements, community events, testimonials and more. 

Some clients even like to highlight a trusted vendor like an attorney, mortgage expert or contractor so that their contacts have even more reason to love them.

Don’t forget you can use this template here to test out your very own print newsletter template. You’ll get a better feel for what it’s like to use our monthly Microsoft Word print newsletters.

Your newsletter subscription comes with over 5 variations of the print layouts. 

The most common are the self-mailer versions – that means no envelope is needed when mailing them out.

Prefer to mail with an envelope? Well, we’ve got you covered there too. You’ll find layouts for an envelope edition that were designed specifically for mailing with an envelope.

And, if 4 pages may be a bit too much for you, there are also 2 page layouts instead. 

Remember: you don’t have to pick which one you want – you’ll get them all, every month.

Here you are looking at the back page of the self-mailer where you can see an area where you would add your recipient’s address and postage.

You can print labels and stick them on to your newsletters, or you can work with our printing partners to print and mail your newsletters on your behalf.

You can schedule a free consultation with any of your print and mailing questions right here.

Next up you’ll take a look at the email newsletters. They are also completely editable so you can add in your own finishing touches if you wish. 

Plus, there are 3 sections where you can include a custom message to your contacts each month.

You’ll also see a mix of real estate topics, consumer topics, a free guide, and ways for your readers to get involved. 

Samples of Email Newsletters

Don’t miss the email newsletter layout. Click here to view a full email newsletter.

Already have an existing CRM Email Marketing Provider? 

No problem! Our HTML coded email templates have worked across many different CRM and email marketing systems including MailChimp, BoomTown, TopProducer, Referral Maker CRM, MailChimp, and more.

Are you wondering how that works? Watch this video from our help section to see what it takes to use the HTML code in your system.

Remember: you get BOTH print newsletters and email newsletter with your monthly membership.

It’s hard to really grasp all that is included with your membership without really getting your hands on it for yourself. That’s why we offer a 30 day free trial

You get access to ALL features with your trial and, there are no setup fees required. 

No commitment. Cancel any time

When you start your free trial, you’ll enter your payment details and then you’ll be directed to a setup form where you share your:

  • contact information
  • social links (Facebook, Instagram, LinkedIn, Yelp, Zillow, and so on)
  • you pick a name for your newsletter
  • you upload your logo
  • you upload your headshot

…and then we take it from there.

Within 1-2 business days you’ll get an email letting you know your newsletters are ready and accessible. 

Plus, you’ll get a welcome call just in case the welcome emails accidentally lands in your Junk folder 😉

Remember to add help@readytogonewsletters.com to your contacts so your email notifications land in your inbox.

What’s included?

We’ve covered some of what’s included with your monthly membership, but there is still plenty we have yet to share. 

Every membership comes with the following 15+ benefits …

  1. Print Newsletters: Separate formats with lots of layout choices for printing newsletters either in your office, with a local printer or with our print partners.
  2. Email Newsletters: HTML built email format for higher inbox delivery rates with a professional email marketing provider account included (regularly $49 on its own).
  3. Pre-Written Real Estate & Consumer Articles: We know you are very proud and excited to be an agent – and you should be! The likelihood of your readership sharing the same level of passion is slim so based on feedback from our clients and their readers, we include a mix of real estate-related topics and consumer-resource topics on purpose each month.
  4. Exclusive, Non-Branded Content: You will find no Ready to Go Newsletter branding in your newsletters. We take no credit for your layout or articles because we want your clients to build a relationship with you, not with us! Articles in your newsletter are exclusively written by our writing team – they are never pulled from or pushed to other companies or publications.
  5. Free Guides (also known as Lead Magnets): For potential clients and existing clients alike, you get to stand out as an agent who wants to help them achieve better results with their home sale, home purchase, and other resources that make their lives better.
  6. Call-To-Action Prompts: Your articles include reminders that your readers can trust you with their home buying and selling questions. Not only that, agents often forget to ask their sphere of influence for referrals or an opportunity to provide a CMA so that’s why we include these call to action prompts in every newsletter.
  7. Even more Articles with the Library: The articles we produce across many different industries (like articles from our mortgage and insurance newsletters), are all available to you in your article library. This gives you the ability to swap out any articles for a different subject or focus because there are hundreds to choose from. Plus, you can use these in your other marketing efforts.
  8. Live Support: This isn’t something seen too often in the heavily online services world we’re living in today. Call us at any point of your journey and we can give you the guidance you need. Our support desk is run by actual humans… not chat robots. Submit a support ticket or give us a call and we’ll be in touch within 24 hours.
  9. 100% Editable: The Microsoft Word print newsletters and the email newsletters can be edited. You can remove, change or add whatever you want. Prefer us to do it for you? Pick the customization add-on that is best for you and we’ll make your manual newsletter changes each month.
  10. Mobile Responsive Email Design: A responsive design automatically adapts to any screen size so that the design looks great and is functional when viewed from any device – computer, tablet, smart phone, and so on. The numbers don’t lie. Statistics have shown that mobile devices and tablets are in the majority when it comes to devices used to check emails. Plus, a responsive design makes it quicker for your readers to access and view.
  11. Open Rate Reports: Every email campaign has a report with open rates, click rates, unsubscribes and more intel about your email sending and follow up efforts. ActiveCampaign has really insightful reports to help you pick an optimal sending day and time. 
  12. If you’re curious about industry standard email marketing open rates, click through rates, unsubscribes rates and more, check out our blog post Are your open rates this high? for baseline statistics.
  13. Email sending credits: Each month you’ll get 1,000 email credits added to your ActiveCampaign account. If you don’t use them, they roll over like rollover minutes.
  14. Have more than 1,000 contacts on your list? Don’t sweat it. You can buy email credits in bulk for 1 cent or less per credit.
  15. Create Your Own Email Campaigns: With your ActiveCampaign account you can create unlimited emails or e-cards from scratch. You can even set up date-specific campaigns for automated birthday or anniversary email sending.
  16. Email Newsletter Autosending: Pick from the list of available dates and we’ll send out your email newsletter once you’ve added your contacts. And, if you need help importing your contacts, we’ll do that for you. You can still make any edits to your email newsletter up to 3 business days prior to sending.
  17. Spam Law Compliance: We follow anti-spam best practices with an unsubscribe link and your mailing address on each email. Any contacts who unsubscribe or have outdated email addresses are automatically removed from future sending.

Do real estate agents see success with newsletters?

Hear directly from our customers about the great successes and business opportunities that have come out of their newsletter membership with Ready to Go Newsletters.

“My husband and I have been realtors for  years doing business as the Johanson Team in Palm Coast, FL. We have used Ready to Go Newsletters from the start. 

It is our greatest source of recognition and referrals. It’s a great newsletter without doing anything but it is also easy to customize.”

– Barbara Johanson

“Using the newsletter, once a month to a subdivision, and within the first three months Curtis had six listings out of that subdivision.” 

– Barbie Riley

“One of my earliest leads gets my newsletter and due to him I have sold multiple properties to his friends and the most recent was a $2m apartment building.”

– Joan Hillegas

The agents reaping the greatest rewards are the ones sending out newsletters consistently on a set schedule. Their readers are seeing their content and contact information regularly and leaving a lasting impression by doing so.

How to save 40% on your membership?

Consistency is the key to your marketing efforts. Sending just one newsletter out is like a drop of water in the ocean…it’s not going to make a splash. 

As a way to encourage you to commit to sending your newsletters on a consistent schedule so that you see the benefits of your marketing, we offer the annual membership at a 40% discount….that’s right….40%! You can still test out the newsletters with a 30 day free trial before your annual payment is due. We’re able to offer this crazy discount because this option is non-refundable.

Or, you can go with the month-to-month newsletter membership at $97 per month. The first 30 days are free and then your membership will renew automatically each month thereafter.

The cost of the annual membership is $697 which is a savings of $467 compared to the month-to-month membership for the same 12 month period.

Are local market statistics available?

We are delighted to offer real estate statistics graphics for a zip code, city or county to our US clients. 

The first month is free so you can try before you buy. Our statistics are best suited for agents who don’t have access to graphs or statistics from their MLS or local association. 

The data used for monthly statistics comes from Redfin or Realtor.com’s research data from the MLS and includes…

  • Median List Price
  • Inventory of Homes for Sale
  • Median Days on Market

When you’re signing up for your free trial you will see the statistics service add-on option during check out. The monthly add-on is $29 per month or $277 for the year.

Where do you sign up?

Start your journey with us by visiting the join page here. Pick the frequency of billing (monthly or annually) and then enter your payment details. Remember, the first 30 days is free whether you select the monthly subscription or the annual subscription.

Then you’ll be directed to your setup form.

This is where you share the best contact information for your readers, pick a newsletter name, and upload logo(s) and a headshot or team photo that will be incorporated into your templates.

You can read more about why we require payment information order to get your trial started in our Terms and Conditions.

What happens after the setup form?

It takes 1-2 business days to get your print and email newsletters ready for your access once your setup form is completed. 

Then, it’s Time to Rock and Roll!

When your newsletters are ready for you to download or send, you’ll get a welcome call from a support team member along with an email confirmation with instructions on how to jump in.

Who shows you the ropes? 

We’re here to shorten your learning curve so remember to schedule a live tour of your account. We’ll show you the basics and also answer your specific questions. 

A live tour is the quickest way to get one-on-one guidance and for what you want to achieve with your newsletters.

If you prefer to get more hands on, the searchable help and how-to video center will be your best friend. This is accessible 24/7 from our help FAQs section.

With any new undertaking, it takes a couple of times to really get into the flow and remember things off the top of your head. If you get stuck along the way we’re definitely here to help.

Not only that, you’ll also start receiving the month Content Insider with the latest marketing tips, trends and best practices out there so you can stay ahead of the curve.

We are committed to you and your success and we care about your progress and success. 

We proudly wear the Commitment to Excellence badge. To be nominated for the FuseDesk Commitment to Excellence award, a business must maintain an average rating of 4.5+ Stars on completed support tickets.

We are available to serve you Monday through Friday from 9am EST/6am PST to 5pm EST/2pm PST. The quickest way to hear back from our support team is by submitting a support ticket through the membership website and that can be found here.

Are print newsletters printed and mailed?

While your newsletter membership doesn’t cover printing and mailing costs, we work with two printers to fulfill printing and mailing orders. 

Each printer specializes in their own paper products. If you want a more budget friendly option, you can get affordable, professional newsletters printed and mailed on matte paper. On the other hand, if your budget is not as tight and you prefer glossy, we can do that for you as well.

The more you print, the cheaper your cost per newsletter and we have some great loyalty programs that help incentivize you to keep up with your marketing efforts so you see results from your marketing dollars.

Request a quote by sharing the quantity of newsletters you need here or pick a time that works for you to schedule a free (no obligation) consultation with one of our printing experts here.

Want to get your hands on a physical newsletter sample?

We thought you’d never ask 😉 No, problem! Share your best mailing address by emailing us here and we’ll send a physical sample envelope out to you right away.

Why are the print and email newsletter layouts different?

With email marketing having so many fine details and intricacies that not only comply with CAN SPAM Laws, but also improve your chances of landing in someone’s inbox, there are plenty of boring, but necessary reasons why you don’t want to use one newsletter for your printing efforts and your email efforts. 

What does this mean? Well, it means you need two different approaches.

Your newsletter membership gets you a range of print newsletter templates in a Microsoft Word format so that you can print and distribute your newsletters. 

And, you get email-friendly email newsletters in your own ActiveCampaign account. 

We have partnered with ActiveCampaign as your email marketing provider because they’re experts. Plus, their mission aligns with ours: to help growing businesses make meaningful connections with their clients. Except, they also have you covered when it comes to following the necessary rules of email marketing in this day and age.

What happens if we’re not the right fit?

You can cancel your free trial or newsletter membership anytime. 

To avoid being billed, be sure to cancel your free trial before your 30 day period is up. Just submit a support ticket here or give us a call at 1-877-976-6368 and select extension 2.

For annual memberships, those are non-refundable because they are offered at a significantly discounted rate. You can read more about our refund policy here.

What’s the fine print?

When signing up for your newsletter membership you agree to certain terms of service and the terms of the partners we rely on to deliver your products and services professionally.

You can read all these details here. You will also be prompted to acknowledge the terms of service as you fill out your setup form.

A Note from the Ready to Go Team:

We can’t wait to support you!

When you’re ready to strengthen your client relationships and gain that top of mind position as your contact’s go-to agent, we’d love to support you with your marketing efforts! 

Get started with your free 30 day trial at any time. Or give us a call at 1-877-976-6368 and select option 1.

You can keep learning more about the key things you need to look for in a real estate newsletter here

Cheers to you!
Team Ready to Go

Ready to Go Newsletters | Ready to Go Printing & Mailing | Ready to Go Social