Building a Stalagmite

Something I’ve learned since I started this blog – and also since I started my real estate newsletters business – is that building trust takes time.

But taking the time to build that trust has enormous rewards.

As Seth says today, in his post Drip, drip, drip goes the Twit:

“Publishing your ideas… in books, or on a blog, or in little twits on
Twitter… and doing it with patience, over time, is the best way I can
think of to lay a foundation for whatever it is you hope to do next.”

Same goes with newsletters. A regular newsletter to your hot prospects is drip, drip, dripping them with little bits of trust. That trust builds up over time, like a calcium on a stalagmite.

Once you’ve earned that trust, it’s a lot easier to make the sale.