Be and show

I was talking with one of our clients a while ago. Among the free bonuses we offer when you join our newsletter service is a consultation about coming up with a USP. A USP – Unique Selling Proposition – is, in my opinion, the most important thing you can do to market your business. Basically,…

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Someone worth listening to

We Brits are famous for being hard to read. Sometimes, it’s difficult to know what we think about anything because we’re so indirect. When a Brit says an idea is “interesting,” what he often means is that it’s the worst idea he’s ever heard. Maybe we don’t want to offend. It’s that uptight politeness thing…

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Getting a jump on 2015

It’s a funny time of year. Our calendars are packed with holiday parties and year-end business stuff. It’s hard to get things done. But… …. Now is the perfect time to get a jump on your competitors next year. Why? Because most people don’t get going on things until the second half of January. The…

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Leader or follower?

There’s not much difference between the seven-year-old schoolchildren of today and those of my time, 35 years ago. For instance, they still are told to walk in snakes, holding hands two by two, following a leader. They need that leader if they hoping to get somewhere. Otherwise it would be chaos. Lost gloves, grazed knees,…

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Noise, juggling – and showing up

Yesterday I was at the supermarket checkout, behind someone who was on her cellphone. An important conversation, I guess, because she was so engrossed in it that it took her five minutes to check out with her credit card – so many mistakes, so many miscommunications. She was trying to multitask – but failing. And…

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Local is where it’s at

I’ve been away from home for a few weeks – and now I’m back. And it’s nice! (Despite the cold weather). Why? Because home is what matters. It’s where my friends are. It’s where my community is. … Local is where it’s at. It’s why I encourage people to edit their newsletter to make it…

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Could your newsletter get you publicity?

Here’s an interesting side effect from sending a newsletter. A real estate agent in Iowa got himself quoted in a local business publication last week. And it’s all down to his newsletter. The article – about what’s happening in local real estate – talks about a market analysis in this agent’s newsletter. The website version…

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Facebook vs Newsletters

The thing about free things is… they’re either too good to be true, or they never last. A couple of weeks ago, the Wall Street Journal reported that Facebook would make it harder for you to add promotional posts for your business. They want you to pay to advertise instead, you see. So, you can…

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When business comes easily

Imagine what it would be like if business just came in the door. If you just had to hang around for a gimme – something that comes easily, the low hanging fruit. That was what one of the respondents to my survey said they could now do after 44 years in the business. (To fill…

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Pop-up surprises – and your newsletter

In Amsterdam last week, a man was injured by a pop-up restroom. Apparently, the Dutch city has tiny restrooms which appear from beneath the sidewalk – for the convenience of night-time revellers. One popped up… when it shouldn’t. The poor guy was thrown off his feet. Why am I telling you this? First, because it’s…

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And then my client went with someone else!

Don’t you hate it when that happens? You think you have a client, but then they go and buy with other agent. Or list with another agent. Or they list with you once… but next time use another agent. So frustrating. And upsetting. That was one of the things that a real estate agent mentioned…

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Can I ask you something?

I have been sending these messages out for a year now. I’ve been getting some great responses to them. Many people have told me that they enjoy reading them and have found them useful. Now… I want to make sure that they continue to do that! So today, I am asking for a favor. Please…

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A mission for a Monday

Your mission… should you choose to accept it. That is of course the catchphrase from the TV series Mission: Impossible. Now, you’re not a secret government agent (probably), but your “mission” is a good thing to think about on a Monday morning. Because… When you do, it makes the rest of your week in business…

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Keeping yours… yours

I’ll admit it. I’m a little addicted to Facebook. It’s like the stash of chocolate cookies in the pantry. I keep wanting to take a bite. And I do. Now, social media can be a great way to promote yourself, particularly if you can market to a particular community – a local area where people…

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As enticing as the Black Sea Devil anglerfish

The Black Sea Devil anglerfish is the ugliest fish you’ve never seen. It lives in the deep, deep sea and is – basically – a ball of (bad) teeth. It lives so deep that it’s hardly ever been seen, until this week when it was caught on video. Ugly, ugly. Nemo it ain’t. Here’s the…

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Woodpeckers, questions and newsletters

Right now I’m reading a book called Why Do Bluebirds Hate me? It’s the sequel to Why Don’t Woodpeckers Get Headaches? (That’s a question I’d wondered myself.) The author, Mike O’Connor, owns a bird-watching store – bird houses, binoculars, sunflower seeds… you get the idea. And he gets asked a lot of questions – hence…

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Your biggest asset

I was talking to someone a while back who said this: “Pulling the plug on my personal marketing was the dumbest thing I ever did in my career.” Whoah! Actually, recognizing where things went wrong and trying to fix them is actually quite smart. But he’s right to say that stopping his personal marketing was…

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Wake up and scratch head

Did you hear about the burglar who fell asleep on his victim’s couch? And meanwhile, the victim’s roommate was sitting next to him…watching TV. He thought the burglar was the guy’s friend. They only figured it out when the victim came back home and discovered his cellphone was missing. And so was the “friend”. Bizarre…

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Footprints, sand and sharks

One of my favorite things to do is walk along the beach. But not just any part of the beach. I like the fuzzy, blurry region where the ocean meets the land. Have you ever watched what happens to your footprints in this in-between world? They start well defined – all five toes. But after…

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So much more than that

It’s not “what you sell” that matters. It’s not you as a “real estate agent” that matters. Instead…it’s all the stuff that surrounds it. Let me explain. Here at Ready to Go Newsletters, we sell newsletters. But that’s not what matters. Yesterday Mayna, our long-suffering customer support manager (I say long-suffering because she works hard…

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